Job Description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Senior Analyst, Offsite Activations & Operations is responsible for the activation of Orange Apron Media's offsite advertising across social media and programmatic channels. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of tactical media plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process leading weekly, monthly, and quarterly business reviews with suppliers.

Key Responsibilities:

• 15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization
• 30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
• 10% Partnership - Partner with site testing team to define and determine most effective customer experience
• 30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
• 15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns

Direct Manager/Direct Reports:

• This position reports to the Manager, Retail Media
• This position has 0 direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, YouTube, Programmatic/Display, etc.) - 3+ years desired
• Experience creating media plans and paid media strategy for brands and clients
• Experience using data for performance storytelling; ability to translate performance into actionable insights and recommendations
• Familiarity with programmatic & display media
• Values & behaviors:
  • Exceptional client service to internal and external stakeholders
  • Strong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviews
  • Attention to detail; oversees activation detail and campaign QA with the level of accuracy required
  • Development driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms
  • Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results

Job Tags

Work experience placement, Night shift,

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